2025’s Top Travel Trends

In the ever-evolving landscape of travel, 2025 seems centered around sustainability, personalized experiences, and technology integration. Travelers are seeking eco-friendly options, immersive cultural experiences, and seamless, tech-enhanced journeys. Additionally, there’s a notable rise in group and multi-generational travel, as well as a focus on health and wellness.

Here are some key insights that will shape the way we travel in the year ahead.

1. Travelers Will Prioritize Sleep

One of the standout trends is the growing emphasis on sleep quality during travel. 70% of luxury travelers choose hotels with sleep-centric amenities, including Wellness Rooms, which are expected to grow in popularity amongst travelers. From Gen Z to Baby Boomers, every generation is on the move and recognizing the importance of a well-rested journey.

One innovative way to help guests get the rest they need is by investing in sleep-centered amenities such as silk face masks, soothing pillow mist, or a relaxing body balm. And when it comes to bedding, protecting your guests from allergens, bed bugs, and dust mites is a must. Find out how AllerEase^® Professional provides guests with the peace of mind they need for a great night’s rest.

2. Sustainable Tourism: A Driving Force in Travel Choices

According to a 2024 report, 75% of travelers plan to travel more sustainably over the next year, and 57% want to reduce their energy consumption on upcoming trips. Travelers are increasingly seeking eco-friendly options and responsible tourism practices that minimize harm to destinations and communities.

Our VersaValet™ and VersaTowel® products are designed to improve your property’s sustainability while optimizing time and reducing inventory costs. 

Learn more about what we’re doing at Standard Textile to solve the needs of customers while contributing to a healthier environment. 

3. The Return of Group Travel

Group travel is poised to make a major return in 2025. While largely driven by the return of business travel, there is also an increasing trend in group vacations. A recent survey shows 37% of travelers often take vacations with their parents, and two in five invite extended family members.

Group travelers are looking for diverse amenities to suit many tastes, so plan accordingly. And of course, having adjoining rooms is a major factor in securing group bookings.

4. Sport + Entertainment

In 2025, hotels are seeing a rise in sports and entertainment travel trends. While major sporting events play a role, one of the largest sources of demand are local and regional youth sports. Entertainment travel is also booming, with hotels catering to fans attending concerts, festivals, and other events by providing tailored experiences and exclusive access.

Have a tournament or major concert headed to your area? Ensure your property has a proper stock of textile products. Our par level calculator is a quick, simple way to calculate your ideal inventory levels.

5. Slow and Steady

In 2025, people are choosing to stay longer in one place and travel more slowly to really get to know the local culture. This means they spend more time exploring and learning about the traditions and communities of the places they visit. By taking their time, travelers can join in local activities, learn new skills, and support the local economy.

Properties should consider offering extended stay packages with added amenities and more frequent housekeeping. In addition, properties in unique locations should seek out ways to bring the local culture to their property, such as through food and on-site entertainment.

As we step into 2025, the travel industry is set to embrace a dynamic blend of restful retreats, sustainable choices, and immersive cultural experiences. These insightful reports provide a roadmap for both travelers and the hospitality industry to navigate these trends, ensuring a memorable and fulfilling travel experience for all.