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January 27, 2022
Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from CMG’s World Color Forecast™ and validating color predictions in the market.
As a new year dawns, and expectations, wishes, and even some disappointments carry into 2022, there is a worldwide message of positivity in a single hue. Versions of yellow are emerging from Asia Pacific, North America, Europe, and Latin America that embody a craving for a lighter mood to counter the darkness.
Yellow is most often associated with light and uplifted spirits, and it is that vein that not only the hue, but the names of Hope (emerging from Asia Pacific), Otimismo (emerging from Latin America), Sunny Side Up (emerging from Europe) and Response (emerging from North America) come to symbolize an attitude and desire. Though they vary slightly by region, and will be adapted differently by application, their core is so close that they need to be celebrated en masse.
Of the four, two of them are also key colors for their regions (Hope and Sunny Side Up) with definitions of hope and optimism being consistent through all regions. Yellow is the color to brighten the darkness, illuminate opportunities, and introduce energy. It radiates from within, is a symbol of light, and appears warm and uplifting. All things for which the world craves.
Standard Textile fabrics featured: 1) Recliner in Bilateral/Hay, 2) Fabric detail in Gilbert/Wax Bean, 3) Fabric detail in Pixilate/Forsythia, 4) Fabric detail in Bilateral/Hay, and 5) Fabric detail in Branden/Meyer Lemon
In home and commercial spaces, these global yellows will be found as accents in floor coverings, textiles, and prints, as well as individual pieces in full on color. Punctuate a space with a yellow chair, lift a room with a yellow ceiling, contrast a muted exterior with a yellow door. Each moment of these yellows adds brightness and optimism.
In graphics, a sharp edge to print and online design is achieved with one of these new yellows, especially in high contrast with darker colors. Here, yellow is used for power and an energetic, youthful appearance.
At Standard Textile, we’re seeing requests for yellow-colored fabrics that bring energy to interiors. Pops of yellow can be found in fabrics that bring texture and dimension to a space, inviting that sunshine feel. In hospitality, customers are pairing yellows with like bold colors into custom printed window treatments like solar shades, public spaces like breakfast areas, and top of bed décor like throw pillows. In education, customers are incorporating into furnishings for common areas. In healthcare and long-term care facilities, we’re seeing yellow fabrics used to add warmth to a room with accent furnishings like recliners, throw pillows, and privacy curtains.
Let’s cover your next project in sunshine! Check out our fabric gallery for yellow color inspiration for your next project.
Color Marketing Group® (CMG) is the premier international association for color design professionals. Their mission is creating accurate and relevant color and trend forecast information by connecting global color professionals in their shared passion. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.
Color Marketing Group’s Asia Pacific 2021+ Key Color, Uni-Coral, is a strong hybrid of orange and red, and is the perfect color for a “pop-up” anything. Read more for to see how our customers are heating up their projects with Uni-Coral!
Color Marketing Group’s Europe 2021+ Key Color, Raison d’Etre, is at once earthy and slightly synthetic in appearance. It is a warm neutral with a red undertone that suggests both the natural and artificial worlds. Read more to see how our customers are balancing their spaces with this neutral color.
An effortlessly cool and calm color. Slightly muted with a grey nuance, Revival Green is a blue based green that conjures the design imagination with one of nature’s predominant hues. Check out how our interior customers are incorporating this natural neutral.
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