CMG’s May Color Alert: Come Along, Alien Blue, Phygi Blue & Techno Blitz

Color Alert^® is an exciting monthly feature from Color Marketing Group^® (CMG), illuminating one color each month from CMG’s World Color Forecast^™ and validating color predictions in the market.

Array of Violets

Violet with a world view!

There is nothing partisan about the new violet emerging into the design world for 2023. Though presenting variations in value, a core color has arrived and is essentially the same across all four of CMG’s regions. North America’s Come Along, Europe’s Phygi Blue, Asia Pacific’s Alien Blue, and Latin America’s Techno Blitz have been realized in the same strong red, heavily influenced with blue. The combination begets a violet hue that translates across products and design disciplines, as well as international borders.

Researched by each region throughout 2021, for arrival in 2023, this rich hue is an evolutionary violet that shares similar definitions around the world. It is symbolic of technology, digital lifestyles, and is a color of inclusivity that transcends boundaries to recognize that similarities are stronger than differences. That is clearly true for this array of violets.

Featured fabrics: 1 & 3) Avalon in Lagoon, 2 & 5) Juno in Blue Jay, and 4 & 6) Bilateral in Blueberry

Intrigue and Delight

Its growing popularity around the world parallels its growing use across product categories. Initially considered for regional categories of automotive, fashion, home, consumer goods, etc., the fact that it is so broadly embraced means that those varied items, and more, will make violet-colored appearances around the globe. As mentioned, the value may be a bit lighter or darker, depending on the application, but the core color is identical and is ready to take on the world.

No matter the value, these violet examples can create a sumptuous mood with a matte finish for interior walls, or upholstery, create a meta-reality with a metallic or special effect finish with personal electronics or visual communications, or glisten with a high-gloss sheen on an auto or sports bike. Whatever form is embraced by this worldly violet, it will intrigue, delight, and deliver.

Embrace a color that offers an expansive, open view and shed any preconceived notions about partisan color, the world appears to agree that this violet is a winner.

How our interior customers are incorporating Violet

At Standard Textile, we’re seeing requests for this red blue inspired color in public spaces, healthcare healing spaces, long term care, and hospitality spaces like lobbies and guestrooms. Violet colored fabrics bring a dramatic effect to spaces through mixing matte and shimmery patterns with solid contrasting or neutral colors in upholstery, privacy curtains, window treatments, and custom room décor like bedding. In hospitality, customers are adding violet fabrics to lobbies, public spaces, and guest rooms with upholstery, window treatments, and custom top of bed elements like bolster pillows and digital printed top covers. In healthcare, healing spaces embody this violet color by promoting health and wellness with calming privacy curtain patterns, window top treatments, and patterned fabrics for recliners. In hospitality, healthcare, education, commercial settings, and tech spaces wallcoverings wrap walls in hallways, large meeting rooms, and public spaces with contemporary custom designs that pull in this vivacious violet color palette.

Ready to get vibrant with violet? Check out our fabric gallery for violet color inspiration.

Color Marketing Group^® (CMG) is the premier international association for color design professionals. Their mission is creating accurate and relevant color and trend forecast information by connecting global color professionals in their shared passion. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.