The Importance of In-Room Amenities

The following is an unpaid brand partnership between Standard Textile and LATHER for the mutual benefit of our hospitality customers. 

 

With increasing short-term rental competition, hoteliers in 2024 should focus on creating memorable experiences through thoughtful touches. In-room amenities can significantly impact guest satisfaction and loyalty.

In a Boutique Hotelier roundtable, Mandy Oser of Lotte New York Palace notes, “In-room amenities are an extension of the hotel’s brand story and can enhance the guest experience.”

Here are five trends for in-room amenities that can help your property stand out:

 

1. Upgrading your hair and skin care products

While it’s easy to overlook shampoo, body wash, hand soap, and lotions, these products have an intimate connection with your guests. Investing in premium quality, natural products is a touch that won’t go unappreciated. Looking to go the extra mile? Invest in products with essential oil blends for the ultimate in relaxation. Your guests will thank you.

Are your personal care products natural? Do you see the word “fragrance” or “parfum” listed on your soap or lotion bottles? If so, they contain synthetic ingredients created in a lab, often using toxic chemicals they are not legally required to disclose. Ensure your amenities are free from these ingredients by choosing a manufacturer dedicated to authentic, clean formulations—like our partner, LATHER. Learn more

 

2. Hygiene Extras

Products such as sanitizing wipes, after sun serum, muscle ease gel, face masks and creams, lip balm, and bath bombs are sure to “wow” guests and generate positive buzz. Thoughtfully choose products based on your locale and clientele (sun products in tropical climates, bug repellent in popular hiking destinations, etc.).

 

3. Luxury textiles

Many hotels provide bedding and towels that are forgettable, or downright uncomfortable. Be remembered for giving guests the best sleep of their life when you upgrade to luxury bedding. We offer a variety of bed and bath collections to satisfy any budget and leave your guests asking, “Where can I buy a set for home?”.

 

4. Customization

Consider customizing your textiles or amenities to match your hotel’s brand or local themes. This creates a unique experience that reinforces your property’s identity.

 

5. Sleep Kits

Travelers are prioritizing sleep and wellness now more than ever. Show them you are too when you provide silk face masks, soothing pillow mist, or a relaxing body balm. This pleasant surprise will pamper your guests in the most memorable way.

 

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The Importance of Sustainability

Guests are increasingly prioritizing sustainable travel, and reducing single-use plastics in the hospitality industry is a growing trend. When it comes to in-room amenities, consider partnering with a brand that uses sustainable packaging, such as LATHER’s Landscapes Collection, packaged in bottles made from 100% ocean-bound-plastic.

 

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Return on Investment

While upgrading amenities increases costs, the benefits can be substantial:

• Set apart from local competitors
• Improved guest satisfaction and reviews
• Positive social media mentions
• Creates an upscale and luxurious brand image
• Potential for sale of branded take-home items

What’s more, a Virginia Tech study found that 40% of participants were willing to pay extra for luxury room amenities. This could allow hoteliers to experiment with various upgrade packages to help offset the increase in costs.

 

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Ready to upgrade your amenities?

Investing in quality room amenities is a smart way to improve guest experience and set your property apart. LATHER stands out as an ideal partner for hoteliers looking to enhance their sustainability efforts while providing premium amenities.

As Emilie Hoyt, founder of LATHER, states, “Hotels are constantly seeking ways to enhance guest satisfaction while minimizing their environmental footprint”. LATHER’s commitment to sustainability is evident in their practices:

• Carbon-neutral operations through partnership with Carbonfund.org
• Use of post-consumer recycled materials in packaging
• Innovative use of EcoPure technology in plastics
• Partnership with Clean the World to recycle and distribute soap products

By choosing LATHER, you’re not only offering high-quality, natural products to your guests but also aligning with a brand that prioritizes environmental responsibility.

Interested in upgrading your amenities? Visit LatherHotel.com to learn more about their products and request a sample kit for your property.