EuroClassique^® Towel Collection

EuroClassique^® towels are known as some of the strongest, longest lasting bath towels available on the market today. This is because the EuroClassique^® line was one of the first towels to utilize our proprietary Centium Core Technology^®. This technology adds incredible strength (in some cases up to 100% more strength than traditional cotton/poly bath towels). The secret to the Centium technology is the use of ultra-strong microfilament yarns as opposed to traditional polyester. This gives EuroClassique^® improved tensile strength and results in a much longer service life, helping these towels stay on your shelf and avoid the landfill. 

The durability doesn’t stop there. De minimis polyester added to the elegantly woven dobby border eliminates the unsightly hour-glassing that normally affects terry products. Plus, square-cornered wash towels last longer than traditional washcloths by eliminating the “whiskering”. All these features translate to a more durable, longer-lasting bath towel. 

But EuroClassique^® isn’t just strong—it’s plush too. Those same strong microfilament yarns have a lower specific gravity than polyester, which allows us to create a boosted pile height without adding weight. Effectively, a 17-lb-per-dozen EuroClassique^® towel will have the hand of a 20-lb-per-dozen towel. This improves the guest experience while allowing you to spend less on a lighter towel that will also dry faster, further reducing ownership costs.  

The final benefit of Centium Core Technology^® is that it adds incredible softness. This is because in the Centium^® weaving process, only 100% premium, ring spun Cotton is used in the loops while the strong microfilament yarns are hidden beneath the surface. This means your guests will feel nothing but soft, luxurious cotton while the hidden core provides industrial strength and durability. 

As an added bonus, our performance terry line is oversized to accommodate shrinkage, ensuring the size of towel you pay for is the size you get. Plus, your housekeepers and laundry staff will appreciate the EZ ID^® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label.    

As if these features weren’t enough, with EuroClassique^® you’ll also enjoy our Room Ready for You^® Laundered with Tide^® program, which allows you to use these long-lasting towels straight out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing. 

Finding long-lasting bath towels that remain strong and soft, wash after wash, can be challenging. You can rest assured knowing that you’ve found the best of both worlds with the EuroClassique^® Towel Collection by Standard Textile.  

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